Hi,
Once again you and your colleagues have an opportunity to learn best practices for life science product marketing with an affordable, local intensive course taught by local experts. This applied knowledge two-day intensive classroom program (plus 3rd meeting to be agreed upon by participants to present team-developed marketing plans) will prepare you for direct involvement carrying out and/or supporting the functions and responsibilities for product marketing in a life science company. The curriculum speaks to those involved in product management and planning in all life sector product companies.
All the speakers have been confirmed for this UCSC Extension Bioscience Product Marketing course scheduled for July 16-17, 2009 to take place in Cupertino. Note the generous discount for this course is available through July 2nd, 2009.
A detailed listing of curriculum topics and speakers is provided below. Also see www.ucsc-extension.edu/BPM for details about registration. I’ve attached a downloadable flyer including speaker bios below, if I might enlist your help in getting out the word about this course. Please post at your place of work and share via email with associates.
Thank you for your help in promoting this course–’word of mouth’ is our only and best promotion.
Audrey
Intensive Life Science Product Marketing Course, Thursday and Friday, July 16-17, 2009 and 3rd Meeting*
Course: “Bioscience Product Marketing”
Lead Instructor:
Audrey Erbes, Ph.D., Principal, Erbes & Associates,
- “It’s Time to Develop Product Marketing Plan”
- “Bioscience Marketing Research”
- “Bioscience Strategic Product Marketing and Planning”
- “Bioscience Product Marketing and Sales Plan”
- “Potential Bioscience Tactical Marketing Activities”
Expert Guest Speakers:
- Charles Versaggi,Ph.D., President of Versaggi Biocommunications®. Topic – “Building Value through Strategic Marketing Planning and Communications.”
- Chris Mahoney, MPA, Solution Sales Executive at IMS Health. “Patient Adherence: The Impact on Brand Performance.”
- Richard Clark, Senior Director Commercial Development, ARYx Therapeutics. “Product Management 101- Developing/Executing The Tactical Plan”
- Steven Wong, B.A., Senior Consultant at Plan A. Topic–”Market Research Information Resources.”
- Bonnie McNeil, Marketing, PR, and Sales professional with Cision. Topic—”Health Care PR and Communication: The Strategy and Implementation of eMarketing.”
- Erik Haghjoo, Ph.D. Consultant in the Life Sciences division of Simon-Kucher & Partners in San Francisco. “Role of Pricing and Reimbursement in Product Management Strategic Planning”
Dates and Time: 3 meetings: Thursday & Friday 8:30am-5pm, July 16-17 *plus 1 additional 3 hr meeting at a mutually agreed time by participants for presentation of team marketing plans
Fee: $700 ($630 through July 2)
For more information and to register, visit www.ucsc-extension.edu/BPM or call (800) 660-UNEX
Course Description:
This product marketing and selling-focused course gives participants an in-depth look at product planning and research, marketing planning, and promotional execution as they are done in the bioscience industry. Topics include market research methodologies, information sources and applications relevant to product planning; the development of marketing strategy, product positioning and differentiated claims; and the creation of tactical marketing programs and activities to maximize revenue potential. Course activities include the creation of a preliminary marketing plan.
The course is well suited for all levels of professionals in bioscience marketing research, product management, product sales, advertising, public relations, business development and licensing, as well as other related functions, such as regulatory, clinical and legal.
