Posted by: Audrey Erbes | September 18, 2008

Please Help Publicize Bioscience Biz and Mkting Essentials Course

I’d appreciate your posting this upcoming UCSC Extension course in your newsletters and elsewhere. I’ve also attached a flyer that you could  download and post at your office or forward to others. Professionals in our field need this type of learning experience to “sharpen their skills,” especially in these challenging times for the economy, our industry and local life science companies. Out-of-towners can easily add this course to their business trip to Bay Area as well.

This two-day intensive course is a great value to working professionals where my goal is to provide the equivalent of “5 years of experience” in applied skill knowledge and resources. Remember the focus is to serve you and working professionals in our industry–across all sectors. This is not a typical  academic, intellectual experience– although you will be intellectually stimulated–our goal is to provide insights that you can’t get through MBA programs that don’t cover the day-to-day challenges in our industry’s jobs and how to overcome them.

Title: :”Bioscience Business and Marketing Essentials” Intensive Course

Instructor: Audrey Erbes, Ph.D. and Three Expert Guest Speakers

Date and time: Thursday & Friday, Oct. 9-10, 2008; 8:30 am to 5:00 pm

Location: UCSC Extension located at 10420 Bubb Rd, Cupertino, (easily accessible via highways 280 and 85 from all over the Bay Area)


The bioscience industry is like no other. Lengthy timelines and unique financial, legal, regulatory, social, political and health-care system challenges impose constraints that impact every aspect of the business. This course will help you understand the dynamic life science industry landscape; appreciate important business drivers and challenges in the industry; gain insight into the critical roles that business and marketing disciplines play at all stages of a bioscience company’s development; and learn the skills needed to develop key documents to inform important business decisions. Through access to new resources, interactive discussions and guided project, you develop valuable skill sets needed to navigate the industry’s challenges, improve your cross-functional capabilities, and enhance your access to new opportunities.

Cost: $730 after Sept. 25; discounted rate of $657 through Sept. 25th

Registration: Register online at or call (800) 660-UNEX




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