Posted by: Audrey Erbes | June 30, 2009

Discount Deadline for Bioscience Product Marketing Through July 2nd

Understand life science product planning and learn how to develop and write a marketing plan. See flyer with details below.

1654BioscProMktw changes


July 16-17, 2009*, Bioscience Product Marketing
UCSC Extension in Silicon Valley presents a product marketing and selling-focused course that gives participants an in-depth look at product planning and research, marketing planning, and promotional execution as they are done in the bioscience industry. Topics include market research methodologies, information sources and applications relevant to product planning; the development of marketing strategy, product positioning and differentiated claims; and the creation of tactical marketing programs and activities to maximize revenue potential. Course activities include the creation of a preliminary marketing plan to be presented at a later 3-hour meeting (*on date to be determined by class participants).

The course is well suited for all levels of professionals in bioscience marketing research, product management, product sales, advertising, public relations, business development and licensing, as well as other related functions, such as regulatory, clinical and legal. Fee: $700 ($630 through July 2). See details at



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