Posted by: Audrey Erbes | July 10, 2009

Coming Week’s Meetings and Product Management Course


I’ve inserted a downloadable list of upcoming life science industry meetings for your use. I’ll be attending both the Bay Bio Medical Device Breakfast presentation “Strategic Partnerships and Alliances for Medical Device Companies “ on Tuesday, July14th and the Bio2Device Group evening meeting program“Developing Products for the Human Identification Market” that night. And I’ll be teaching my course Bioscience Product Marketing on Thursday and Friday, July 16-17 at UCSC Extension in Cupertino. There’s still time to enroll and learn how to develop a life science product strategy, positioning, messaging, and tactical marketing plan.  This course is designed for all professionals who work on or with the marketing team developing a successful product launch. You’ll actually develop a Powerpoint plan presentation with your teammates to add to your professional portfolio. The presentation will be given at a third class meeting of 3 hours at a time determined by the class participants on date and time at least 3 weeks after the classroom lectures.

In addition to my lectures, the expert guest speakers who will  share their knowledge and  experience with you include:

  • Charles Versaggi,Ph.D., President of Versaggi Biocommunications®– “Building Value through Strategic Marketing Planning and Communications.”
  • Chris Mahoney, MPA, Solution Sales Executive at IMS Health -“Patient Adherence: The Impact on Brand Performance”
  • Richard Clark, Senior Director Commercial Development, ARYx Therapeutics -“Product Management 101- Developing/Executing The Tactical Plan”
  • Steven Wong, B.A., Senior Consultant at Plan A–”Market Research Information Resources.”
  • Bonnie McNeil, Marketing, PR, and Sales professional with Cision—”Health Care PR and Communication: The Strategy and Implementation of eMarketing.”
  • Erik Haghjoo, Ph.D. Consultant in the Life Sciences division of Simon-Kucher & Partners in San Francisco -“Role of Pricing and Reimbursement in Product Management Strategic Planning”

Come join the fun of learning an important aspect of  goes into making a life science product success.




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