Posted by: Audrey Erbes | September 14, 2009

Learn How to Make Professionally Researched Recommendations and Decisions

Today’s dynamic life science environment requires well researched and thought out recommendations and decisions in every facet of the discovery, development and commercialization of products. But local industry companies don’t have time or resources to provide the needed skill training and mentoring to their employees to accomplish this without years of on-the-job learning. And graduate schools don’t teach these industry skills as part of their curriculum.

If you want to learn how to do research and analysis for making professional business and marketing recommendations and decisions, then consider taking my upcoming UCSC Extension Bioscience Business and Marketing Essentials course. I developed this course to pass on what I’ve learned in 30 years of researching and writing business and product opportunity assessments, working on project development teams, developing strategies and product marketing plans so you can quickly learn and apply those skills to your current work situation.

Event Name: “Bioscience Business and Marketing Essentials”

Dates and Times:

Classroom: Oct. 8-9, 2009, 8:30 am – 5:00 pm

Course Period: Students will work on projects due in Dec. 2009

Location: UCSC Extension in Silicon Valley, 2505 Augustine Drive, Santa Clara, CA 95053

Lead Instructor: Audrey S. Erbes, Ph.D., Principal, Erbes & Associates and

Expert Guest Speakers:

  • Donald Holsten, Pharm. D., Regulatory Consultant and Educator
  • Bev Hudson, MBA, General Manager, Clinical Research Services, MedPoint Communications, Inc
  • Julie Tompkins, MBA, Sr. Vice President, Timely Data Resources (TDR)

Please see for complete biographies
Fee: $730; $657 through Sept. 24 includes extensive reader including where to find important industry information, templates for writing typical business and marketing documents, copies of speaker slides, collection of selected articles, etc. in place of textbook.

Topic Description
The bioscience industry is like no other. Lengthy timelines and unique financial, legal, regulatory, social and political challenges impose constraints that impact every aspect of the business. This course helps participants gain: a practical understanding of the bioscience industry landscape, key business drivers and challenges; insight into the critical roles that business and marketing disciplines play at all stages of a bioscience company’s development; and hands-on experience implementing important bioscience business processes that are essential to success within the industry. Two days of intensive classroom are followed by 2 months to complete individual project with guidance of instruction and access to research resources. For more information: See

Instructor Bio
Audrey Erbes, Ph.D., Principal of Erbes & Associates and is a marketing consultant with more than 25 years of managerial experience in marketing and business development in the biotech and pharmaceutical industries. She was Executive Vice President and cofounder of Kowa Research Institute, a biopharmaceutical licensing and investment subsidiary of Kowa Company Ltd., Japan and before that held management positions at Syntex Corp. in market research, product management, strategic marketing and planning, and business development in the U.S. and abroad.

Additional information about other UCSC Extension courses and a current downloadable bioscience course catalog can be found at


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