Posted by: Audrey Erbes | March 9, 2010

Bioscience Biz and Marketing Essentials:Enhance Your Business Decision-Making Skills

Are you feeling that there has been a series of earthquakes impacting your sector of the life science industry…that there have been major changes vs. that with which you were comfortable  in the recent past? Has the rapid shifting of the industry paradigm left you feeling you need to get your bearings, catch up and better understand what’s happening?

You might consider taking my upcoming course Bioscience Business and Marketing Essentials, Thursday and Friday, April 15-16, 2010 at the University of California Santa Cruz extension in Santa Clara. This course was designed to help working professionals in all life science sectors, in all functions and at all levels learn how to better research, analyze and make business recommendations and decisions for this rapidly changing industry.

This course offers two days of intensive classroom work learning from industry experts and then six weeks of project work developing a document that will allow you to internalize the learnings as part of your personal repertoire and capability.  The document can be an important addition to your career portfolio for promotion in your current workplace or  job interviews.

You will receive access to critical resources, guidance and mentoring as you develop the assignment. There’s no textbook to buy but a current reader including lecture slides and additional  information to accelerate your learning of necessary and valuable skills to be successful in your chosen field. Remember this course is not academic in its objective but rather focuses on applicable knowledge and skills to apply on the job. Many of us don’t need another degree but rather an accelerated learning experience to  “sharpen” our existing skills and perspective.

I’ve included an overview below and downloadable flyer here BBMESpring10 (click to open this Word document in new window). Please feel free to share this information with colleagues and acquaintances who might find this course useful for their career development. We depend on word-of-mouth promotion from former students to be able to continue to offer this course. Note the attractive discount for those registering prior to April 1st.

Bioscience Business and Marketing Essentials, Thursday and Friday, April 15-16, 2010

2-Day Intensive Course: Bioscience Business and Marketing Essentials, Thursday and Friday, April 15-16, 2010 with 2 months to complete project

Lead Instructor: Audrey S. Erbes, Ph.D., Principal, Erbes & Associates and

Expert Guest Speakers:

  • Donald Holsten, Pharm. D., Regulatory Consultant and Educator
  • Bev Hudson, MBA, General Manager, Clinical Research Services, MedPoint Communications, Inc
  • Julie Tompkins, MBA, Sr. Vice President, Timely Data Resources (TDR)

Please see for complete biographies

Date & Time: April 15-16, 2010, Thursday and Friday, 8:30am-5pm

Location: UCSC Extension in Silicon Valley, 2505 Augustine Drive, Santa Clara, CA 95053

Fee: $750; $675 through April 1

Topic Description

The bioscience industry is like no other. Lengthy timelines and unique financial, legal, regulatory, social and political challenges impose constraints that impact every aspect of the business. This course helps participants gain: a practical understanding of the bioscience industry landscape, key business drivers and challenges; insight into the critical roles that business and marketing disciplines play at all stages of a bioscience company’s development; and hands-on experience implementing important bioscience business processes that are essential to success within the industry. Two days of intensive classroom are followed by 2 months to complete individual project with guidance of instruction and access to research resources.  For more information: See course listed under certificate program at

Instructor Bio

Audrey Erbes, Ph.D., Principal of Erbes & Associates and, is a consultant with more than 30 years of managerial experience in marketing and business development in the biotech and pharmaceutical industries. She was Executive Vice President and cofounder of Kowa Research Institute, a biopharmaceutical licensing and investment subsidiary of Kowa Company Ltd., Japan and before that held management positions at Syntex Corp. in market research, product management, strategic marketing and planning, and business development in the U.S. and abroad.



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