Posted by: Audrey Erbes | September 1, 2010

Don’t Miss Two-Day Intensive Course

I wanted to alert you that it’s not too early to sign up for my upcoming course that prepares you to do  research and analysis needed for making life science industry business and marketing recommendations and decisions. This is a course that life science professionals across various functions and sectors find extremely useful in learning or improving skills that they can immediately put to work in doing their current job or moving into a new position.

This is a course I developed based on what I had to learn by the “sink-or-swim” approach when I first entered the industry and my learnings over the subsequent 25 years. Here’s your chance to learn those applied, essential skills in a short-period of time and have a work product for your career portfolio. Note the course consists of a two-day intensive course of classroom work followed by two-months to work on project.

A brief description appears immediately below and I’ve provided a flyer with detailed bios for all lecturers. Don’t miss out on the discount available through Sept. 23rd!

Have a relaxing holiday weekend and “Shanah Tovah” to those celebrating Rosh Hashana next week.


Bioscience Business and Marketing Essentials, Thursday and Friday, Oct. 7-8, 2010

2-Day Intensive Course: Bioscience Business and Marketing Essentials, Thursday and Friday, Oct. 7-8, 2010 with 2 months to complete hands on project

Lead Instructor: Audrey S. Erbes, Ph.D., Principal, Erbes & Associates and

Expert Guest Speakers:

  • Donald Holsten, Pharm. D., Regulatory Consultant and Educator
  • Bev Hudson, MBA, Senior Vice President, Business Development, OmniComm Systems, Inc
  • Julie Tompkins, MBA, Senior Vice President, Timely Data Resources (TDR)

Please see for details.

Date & Time: Oct. 7-8, 2010, Thursday and Friday, 8:30am-5pm

Location: UCSC Extension in Silicon Valley, 2505 Augustine Drive, Santa Clara, CA 95053

Fee: $800; $720 through Sept. 23rd

Topic Description

The bioscience industry is like no other. Lengthy timelines and unique financial, legal, regulatory, social and political challenges impose constraints that impact every aspect of the business. This course helps participants gain: a practical understanding of the bioscience industry landscape, key business drivers and challenges; insight into the critical roles that business and marketing disciplines play at all stages of a bioscience company’s development; and hands-on experience implementing important bioscience business processes that are essential to success within the industry. Two days of intensive classroom are followed by 2 months to complete individual project with guidance of instruction and access to research resources and subscription databases for hands-on experience.  For more information: See details at


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