Posted by: Audrey Erbes | November 4, 2010

Upcoming Bioscience Biz Dev Course and This Week’s Jobs

I’ve often spoken about the value of applied business and marketing education to supplement your on-the-job functional skills. Developing revenue streams via licensing and alliances is more relevant than ever in these scarce investment dollar times. My upcoming UCSC Extension Bioscience Business Development: Developing Value course, Dec. 2-3, 2010 is now in its 9th year of training professionals across sectors, functions and levels how to do high value deals, licenses and manage alliances to bring in critical revenues to meet payrolls for their life science companies.

This two-day intensive classroom course with 8 experts in the field teaching you relevant skills for business development is followed by two months of working on a project of value to your current company position and/or career path. The format of the course allows for busy professionals to take this course as well as out-of-towners to easily add it to their business trip to the Bay Area.

This is not a typical  academic, intellectual experience– although you will be intellectually stimulated–our goal is to provide insights that you can’t get through MBA programs that don’t cover the day-to-day challenges in our industry’s jobs and how to overcome them. Unlike the for-profit short courses with an out-of-town instructor the information of which you may remember only 10-20 percent, you will have the opportunity to develop a business plan or in depth opportunity assessment with guidance to add to your career portfolio. And as a result of this project over several months with access to industry databases and other resources, you will better internalize what you learn and be ready to apply it at the workplace. Adult learning theory tells us that you will retain 70-90% of what you hear, see and do in this type of class.

Topic: “Bioscience Business Development: Building Value” 2-Day Intensive Course

Speakers: Audrey Erbes, Ph.D. and Gil Mintz, Instructors and 6 Expert Guest Speakers (see bios below)

Date and Time: Thursday and Friday, Dec. 2-3, 2010, 8:30 am – 5 pm

Location: UCSC Extension located at 2505 Augustine Drive, Santa Clara, (easily accessible via highways 101 and 280 from all over the Bay Area)

Cost:   $850 (Early enrollment -$765 through Nov 18)

Registration: Register online at or call (800) 660-UNEX


Audrey Erbes, Ph.D., Principal, Erbes & Associates, is a marketing professional with more than 25 years of managerial experience in marketing and business development in the biotech and pharmaceutical industries. She was Executive VP and cofounder of Kowa Research Institute, a biopharmaceutical licensing and investment subsidiary of Kowa Company Ltd., Japan. Previously, she held man­agement positions at Syntex Corp. in market research, product management, strategic marketing and planning, and business development in the U.S. and abroad, with a special emphasis on Europe and Asia/Pacific/Canada. Topic: “Business Development in the Bioscience Industry.”
Gilbert R. Mintz, Ph.D., is president/owner of GRM Associates, a biotechnology consulting firm with expertise in business development, licensing and strategic planning. With more than 25 years in the biotechnology industry, Dr. Mintz has held corporate management and executive-level business development positions at Genelabs Technologies, Anergen (Corixa), and Cygnus. He has executed technology-platform, corporate and academic collaborations and in/out licensing of late-stage products for partnerships in the U.S., Europe and Japan for such companies as Affymetrix, Aclara and Biota Holdings, Ltd, Facet Biotech. Topic: “Working Your Way Through the Bioscience Licensing Process: Licensing – The Process and Transaction.”

Guest Speakers:

Ginger Dreger, J.D., M.S., partner in Arnold & Porter LLP’s intellectual property practice group, concentrates her practice on counseling and providing strategic advice to emerging and established public companies in the biotechnology, medical device, and pharmaceutical industries. Topic: “What you Need to Know about Patents Working in Business Development.”

Harold (Hal) Etterman, M.B.A., has over 25 years of experience in Finance, Operations and Information Technology, including over ten years serving as a CFO, COO and interim CEO. Hal supports early-stage technology businesses in formulating business strategies, venture funding and the development of strategic alliances. Topic:  “Financial Planning and Funding for a Bioscience Venture: New, Emerging and Growing Entities.”

Carolyn Feamster, M.B.A., a business strategy and analysis consultant, has over 25 years of experience in the pharmaceutical and biotech arenas including therapeutics, diagnostics and drug delivery systems. She has broad expertise across numerous therapeutic areas and has held positions at Syntex, ALZA, Corixa Corporation, and Clearview Projects, where she was most recently vice president of business strategy and analysis. Topic: “Preparing for and Planning Deals for Maximum Strategic Impact.”

Thomas L. Gutshall, chairman as well as co-founder of Cepheid in 1996, was the company’s first CEO. He also served as president and COO for CV Therapeutics from 1994 to 1996. Previously, he was the executive vice president for Syntex Corporation and a member of its pharmaceutical executive committee. Topic: “Cepheid: Business Model, Strategy, Plan and Implementation.”

Mark Edwards, Managing Director, Deloitte Recap, LLC, and Founder, Recombinant Capital has 25 years of experience assisting biotechnology and pharmaceutical clients with negotiation and execution of corporate transactions. He has led or participated directly in many of the breakthrough alliance negotiations over the history of the biotechnology industry. As the founder and leader of the Deloitte Recap team, Mark has been responsible for Recap’s coverage, analysis, and insights on biotechnology industry trends and strategies over the past two decades. Topic: “BioPharma Alliances: Trends in the Marketplace”

Herwig von Morzé, Ph.D. is an international patent consultant and has been a patent practitioner since 1968, first in Europe and as of 1974 in the United States. After 21 years in Syntex Patent Department and 8 years at the law firm Heller Ehrman, he founded his own international patent consultant firm in 2004.Topic: “What you Need to Know about Patents Working in Business Development.”

This week’s jobs through Nov. 4, 2010 can be accessed by right clicking Jobs That Crossed My Desk and opening in new window. You can download course flyer as well.



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