Posted by: Audrey Erbes | February 2, 2013

Some Takeaways from Personalized Medicine Meeting plus Events and Jobs


Some Takeaways Last Week

I’ve had very interesting week attending the 5th World Personalized Medicine Congress at which I had opportunity to hear about the changing status of molecular diagnostics, genomic testing and fascinating new uses of Big Data, etc. Some discussions that stuck with me:

  • Randy Scott shared information about his newest company InVitae that looks from a more expansive view of a person’s genes. The company merged with Locus together provides 300 genetic conditions in its current testing panel.
  • A panel shared their concerns about potential weakening of patent protection for diagnostics with some discussion on how to overcome the resultant dilemma of diagnostics based on algorithms not being patentable. I didn’t walk away with answers but with a better understanding of situation.
  • Janet Woodcock of the FDA’s CDER shared news about progressive support from her agency for speeding up development of new breakthrough medicines.
  • I was most intrigued with the potential impact of convergence of data from different original software sets being analyzed in one set and some research using big data as source of new relationships leading to drug discoveries.

At a Sidley Austin workshop later in the week, I learned more about FDA and EMEA regulatory changes impacting clinical trials. The especially interesting U.S. issue was the determination of whether the sponsor company or Medicare pays for treatment of Medicare-covered clinical trial patients who have injury incurred in the trial.

There are a lot of exciting innovations afoot which I hope to share in my talk at the Bio2Device Group on Tuesday morning, Feb. 19th.

Notes on My Upcoming Courses

If you would like to learn more about researching product markets, developing a positioning, strategy, platform and tactical program as part of developing preliminary marketing plan for a life science product, consider reviewing my upcoming Life Science Product Marketing Course: It’s All in the Plan. The course starts Feb. 14th in the evening at the UC Berkeley Extension site in Belmont. The course will run for 6 nights over 7 weeks, during which time a participant will develop a marketing plan as part of team. See details in   Audreys picks Feb. 3, 2013 list of upcoming events.

If your interests or needs are more toward learning how to research and analyze markets to make recommendations and decisions in life science companies, check out Life Science Business and Marketing: Their Integral Role which offers two intensive days of classroom work April 11-12 and two months of working on individual project of student’s choice.

Upcoming Meetings This Week

  • BioCentury TV Today, See new program Webcast Starting Sunday, Feb. 3, 2013, Available anytime starting at 9:00 a.m. EDT; Topic: “Hard Cuts: Medicare’s Future;” Speakers: Dan Mendelson, CEO of Avalere Health, Dr. Earl Steinberg, EVP at Geisinger Health and  Dr. Gail Wilensky, Senior Fellow at Project Hope
  • Bio2Device Group, Tuesday Morning, Feb. 5, 2013; Topic: “An IRay of Hope: Stereotactic Radiosurgery for the Treatment of Wet AMD;” Speaker: Dr. E. Mark Shusterman, Medical Director, Oraya Therapeutics, Inc
  • California Healthcare Institute with Duane Morris LLP, 12 Tuesday Mornings, Starting Feb. 5, 2012; Free Webinar Series: “The Blueprint(Tm) For Emerging Life Sciences Companies”
  • Medtech Frontiers, Thursday Night, Feb. 7, 2013; Topic: “Cognitive Computing in Healthcare;” Speaker: Martin Kohn, Chief Medical Scientist, Care Delivery Systems, IBM Research
  • AWIS and HBA, Saturday, Feb. 9, 2013; Topic: “The Hows and Whys of Networking for Women in Science;” Speaker: Audra Bohannon, Principal for Global Novations; Panelists: Grace Colon, Principal, Blue Sierra Consulting, Sharon Erickson, Associate Director, Genentech; Nadia Haque, Associate Director, Genentech; Lori Kunkel, Chief Medical Officer, Pharmacyclics; Amy Lambert, Associate Director, Novartis
  • UC Berkeley Extension, Thursday Evenings, Feb. 14-28, March 7-14 and 28; Topic: “Life Science Product Marketing: It’s All in the Plan;” See more details and register at in early December.

Once again I’ve collected jobs that came across my desk this past week. Note that I am only listing positions in California now as there are sufficient numbers to just focus on them. The positions I listed the previous two weeks are included in the latest issue JobsThatCrossedMyDesk Feb. 3, 2013.

Take care and look at the glass as half full instead of half empty so you face your challenges with positive energy! I needed to use that perspective as I struggled with getting over a nasty cold and its accompanying doldrums.



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