Posted by: Audrey Erbes | March 2, 2014

Please Help Promote Life Science Business and Marketing Course Plus Events and Jobs

This week I would like to request former students of my courses to help promote the upcoming class “Life Science Business and Marketing: Their Integral Role for Success” and that others post the attached flyer at their place of work and talk up course with colleagues. I have included the agenda below so you can see the great program we provide in this course plus gratis access to Elsevier’s premier deal database and other periodicals like In Vivo and Start Up for two months following the two days of intensive classroom work. This course is unique in that it offers the classroom work but then coached projects of student’s choice during the balance of the term.

I created this course for professionals from all functions inside the industry so they could keep up with the changing business requirements and their interface with the business and marketing functions that make critical decisions affecting their work and their careers. As noted in the comments above, one has to look at the larger picture outside one’s immediate department or function. This course is great for giving all life science professionals a broader perspective on their career even as they achieve success for their company.

We need to use word-of-mouth marketing to get the word out about this great course offered for first four years at UC Berkeley in 2002-2005, 2011-present and UC Santa Cruz Extension (latter from 2005-2010). The name changed due to Extension ownership of course titles but the courses are the same. Many students took all three courses in the sequence to help start and develop their startups—writing an opportunity assessment in one, business plan in another and marketing plan in the third—or to move their companies to higher level of quality and success and advance their individual careers.

On Thursday morning, April 10, the following will be covered

  • Introductions and Logistics—Audrey Erbes, 8:30 – 8:45 am
  • “Overview of Bioscience Industry: What Makes It Tick:”—Audrey Erbes, 8:45 am –10:15 am

Break 10:15 to 10:30 am

  • “The Impact of U.S. Health Care System on Marketing Life Science Products”—Bev Hudson, 10:30 am-12:00 pm

Discussion of term project, 12:00 – 12:15

Lunch break – 12:15 until 1:15 pm

On Thursday afternoon, April 11th, the following will be covered:

  • Opportunity Assessment: Is the Product Profitable?”—Audrey Erbes, 1:15 – 2:45 pm

Break 2:45 – 3:00 pm

  • “Using Market Research To Optimize Product Planning, Development And Marketing”—Julie Tompkins, 3:00 – 5:00 pm

On Friday morning, April 11, the following will be covered:

  • “Operating in the U.S. Regulatory Environment: Is Product Approvable?”—Joyce Chiarenza, 8:30 am – 10:15 am

Break 10:15 – 10:30 am

  •  “Building Effective & Compliant Commercial and Government Contracting Operations: A Case Study”—Linda Schock, 10:30 – 11:00 am
  • “Business Development, Researching the Market and Staying Current”—Audrey Erbes, 11:00 am – 12:30 pm

Lunch break from 12:30 – 1:30 pm

On Friday afternoon, April 11, the following will be covered:

  • “Pillars of Success for Products and Companies”—Audrey Erbes, 1:30 –  3:00 pm

Break 3:00 – 3:15 pm

  • “Planning and Implementation”—Audrey Erbes, 3:15 – 4:30 pm
  • Wrap up 4:30 – 5:00 pm


Highlights of Upcoming Events This Week

  • BioCentury This Week, See new program Webcast Starting Sunday, Feb. 30, 2014,, Available anytime starting at 9:00 a.m. EDT; Topic: “All For One: Collins, Chin Amplify AMP;” Speakers: Dr. Francis Collins, Director of the NIH; Dr. William Chin, EVP of Science and Regulatory Affairs at PhRMA; David Wholley, Director of Research Partnerships at the Foundation for the NIH; Sandra Raymond, CEO of the Lupus Foundation Of America
  • Bio2Device Group, Tuesday Morning, March 4, 2014; Topic: “The Histone Code as a Driver of Clinical Outcome: An Epigenetic Revolution Reveals a New Face of Cancer as a Metabolic Disease;” Speaker: Babak N. Alizadeh, Ph.D. Co-founder & Chief Operations Officer, PrognosDx Health Inc.
  • EPPIC, Wednesday Evening, March 5, 2014; Topic: “Technologies and Processes Empowering Biotherapeutic Production;” Panelists: Amita Goel (Moderator), CEO, Celltheon Corporation: Vinit Saxena, CEO, Sepragen Corporation; Raj Singh, Head of US Operations, Intrace Medical;
    Ian Larson, Owner, Purian LLC
  • MedTech Frontiers, Thursday Evening, March 6, 2014; Topic: “Technology and Aging;” Speaker: David Lindeman, Ph.D., Director of Health Care at the Center for Information Technology Research in the Interest of Society (CITRIS)
  • RAPS, Friday Evening, March 7, 2014; Topic: “EU Device Regulations, Unannounced Visits and Key Compliance Requirements–NB Expectations;” Speakers: Paul Brooks, senior vice president, healthcare solutions, BSI Healthcare; Laurel Macomber, MS, PMP, RAC, product expert, BSI Healthcare ; Ronald Rakos, PhD, RAC, team leader, vascular devices, BSI Healthcare; Ibim Tariah, PhD, technical director, BSI Healthcare
  • CACO-PBSS Workshop, Monday, March 10, 2014; Topic: “Clinical Trials Design & Management Intensive Workshop;” See details at when they appear

UC Berkeley Extension Course, Thursday and Friday, April 10-11, 2014

Course: “Life Science Business and Marketing: Their Integral Role for Success”

  • Dates and Time: Thursday and Friday, April 10-11, 2014; 8:30 am – 5:00 pm for classroom intensive and balance of term for working on term project with gratis access to leading life science database for deals and industry articles
  • Location: Downtown University of California, Berkeley Extension, 425 Market St., 8th Floor, San Francisco, CA 94105
  • Cost: $795, course ID is BUS ADM x442.4
  • See more details and register now. You can locate course online and register at

Highlights for Business Development Course Offered June 19-20, 2014

UC Berkeley Extension Course, Thursday and Friday, June 19-20, 2014; Course: “Life Science Business Development;” Lead Instructor: Audrey S. Erbes, Ph.D., Principal, Erbes & Associates and blog; Guest Speakers: Allison Dupuy, Ph.D., Senior Director in the Life Sciences division of Simon-Kucher & Partners; Harold (Hal) Etterman, MBA, CEO, Knight Financial Plans & Services, LLC; Carolyn Feamster, MBA, a business strategy and analysis consultant; Gilbert R. Mintz, Ph.D., President of GRM Associates; Ginger Dreger, J.D., M.S., partner in Arnold & Porter LLP’s intellectual property practice group; Chris Dokomajilar, Director, Business Intelligence, BioCentury; Location: Downtown University of California, Berkeley Extension, 425 Market St., 8th Floor, San Francisco, CA 94105; Cost: Fall term—fee: $895, (440.8-001). Registration opens in April but you can find details now at The url will change in April unfortunately but you can find via title of course.

Find all the details for this coming week’s upcoming events plus those through June 2014 in Audreys Picks March 2, 2014. You can also download the pdf of JobsThatCrossedMyDeskThrough March 2, 2014 along with Audrey’s Picks by right clicking on the highlighted titles. This latter list includes the latest three weeks of positions.

You can always find my weekly blog and listings on my website Select “blog” and then right click on blog title to link to the WordPress site.


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