Hope your holiday was relaxing and refreshing as we face a new week. See some added helps from Susan E. Caldwell and Darshana Nadharni, Ph.D. in section at end of downloadable job list below.

Jobs Posted throughJuly 5,2009

Audrey

MeetingListJuly3 downloadable meeting list

I know you are probably headed out of town for holiday, shopping or cooking for your backyard barbecue so I won’t go into detail on upcoming meetings. Just want to give you heads up for meetings in July so you are ready to go next week. Happy 4th of July!

If you want to join “Bertie” for a visit to the National Archives, check out your Jacquie Lawson electronic greeting card. Please click on the following link to see your card.  If your e-mail program has not displayed this as a link, then please copy the following into the Address or Location bar of your Internet browser.http://www.jacquielawson.com/viewcard.asp?code=1902234395814&source=jl999

Alternatively, please visit http://www.jacquielawson.com and select the Pick Up Card option in the menu. Then enter your card code, which is: 1902234395814

Audrey

Now come on…is Roche so naive to believe that industry folks will think Genentech is not Roche disguised in sheep’s clothing? I found it strange that Roche has tried to take on the mantle and name of Genentech for its U.S. pharma presence but now the company is quitting the U.S.  industry ethical pharmaceutical giant trade group PhRMA of which it’s been a member since the 1970s. Roche claims that Genentech only needs representation via BIO, the international biotechnology trade organization.

Take note everyone, Roche is now 100% biotech! Or is it as I suspect that Roche may have another agenda in this move–might it be to avoid signing on to PhRMA’s  $80 billion dollar pledge  to White House and key Senate leader Max Baucus (D-Mont.) to help fund health care reform over next 10 years? As part of this deal, the trade group PhRMA will  help close the Medicare Part D coverage gap,  the “doughnut hole”. Has the new Genentech now acquired the ways of  its  frugal “Swiss” banker acquirer not known for community service?  PhRMA reports that they expect Roche to rejoin.

See one of many articles regarding pledge at http://www.nfmpolitico.com/khou/2009/06/20/drug-firms-reach-80-billion-deal/

Audrey

Understand life science product planning and learn how to develop and write a marketing plan. See flyer with details below.

1654BioscProMktw changes

Audrey

July 16-17, 2009*, Bioscience Product Marketing
UCSC Extension in Silicon Valley presents a product marketing and selling-focused course that gives participants an in-depth look at product planning and research, marketing planning, and promotional execution as they are done in the bioscience industry. Topics include market research methodologies, information sources and applications relevant to product planning; the development of marketing strategy, product positioning and differentiated claims; and the creation of tactical marketing programs and activities to maximize revenue potential. Course activities include the creation of a preliminary marketing plan to be presented at a later 3-hour meeting (*on date to be determined by class participants).

The course is well suited for all levels of professionals in bioscience marketing research, product management, product sales, advertising, public relations, business development and licensing, as well as other related functions, such as regulatory, clinical and legal. Fee: $700 ($630 through July 2). See details at www.ucsc-extension.edu/BPM

Audrey

Hi,

Hope you find a meeting that suits your interests this coming week.

MeetingListJune27

I’ll be attending the Tuesday morning Bio2DeviceGroup meeting on the 30th

Audrey

P.S. A reminder that the deadline for the discount for the UCSC Ext. Bioscience Product Marketing, July 16-17th, is July 2nd. See details in downloadable flyer immediately below. Don’t miss out on the chance to learn how to develop a life science product strategy,  its positioning, claims and tactical programs as you develop a life science marketing plan. The plan will be  presented at a 3rd 3 hour  meeting to be determined by the students at the end of the term.There will be a minimum of 3-4 weeks prior to the presentation date to allow the team time to develop the Powerpoint.

1654BioscProMktw changes

Hi,

Summer is here and there’s more than usual to distract us as we fulfill career, friend, and family obligations. For those of you who are trying to juggle lots of responsibilities plus a job transition, I want to send a special “virtual hug” of sorts.  It’s takes the discipline of training for a major athletic event but also underlying strength and energy of a healthy body and mind.  Don’t let the pressures you are confronting leave your personal needs neglected.  Some simple tips for maintaining your energy–work in some exercise in your busy schedule (for example, a walk  or bike ride with significant other  or child to breathe in some fresh air and smell the roses), find some quiet time in your day if only for 10 minutes (pick some fruit or flowers from your garden), and remind your sub conscience how capable you are– to get through the difficulties you are facing. You need to keep a clear head so you don’t let circumstances paralyze your efforts.  And always take a deep breath before you walk on a stage, enter a company’s door for a job interview or pick up the phone for phone interview.

Those of us (who are many) who have experienced a major life transition know how much effort and energy this endeavor takes, talk to others and learn additional tips–that’s part of what networking does for you. Don’t be afraid to ask for advice from others who have been through it. It’s a humbling experience that helps people get in touch with their humanity.

Here are the jobs that crossed my desk this past week …plus details about a great book for planning a career in biotechnology by Toby Freedman, Ph.D. at end of list, if you’re considering a change in job function. Note deadline for discount tuition for UCSC Ext. class in Bioscience Product Marketing   is July 2nd.

Jobs Posted throughJune27

Much success to you. If you stumble, that’s human, just get back up and try again.

Audrey

Course Description:

Hi,

Once again you and your colleagues have an opportunity to learn best practices for life science product marketing with an affordable, local intensive course taught by local experts. This applied knowledge two-day intensive classroom program (plus 3rd meeting to be agreed upon by participants to present team-developed marketing plans) will  prepare you for direct involvement carrying out and/or supporting the functions and responsibilities for product marketing in a life science company. The curriculum speaks to those involved in product management and planning in all life sector product companies.

All the speakers have been confirmed for this  UCSC Extension Bioscience Product Marketing course scheduled for July 16-17, 2009 to take place in Cupertino.  Note the generous discount for this course is available through July 2nd, 2009.

A detailed listing of curriculum topics and speakers is provided below. Also see  www.ucsc-extension.edu/BPM for details about registration. I’ve attached a downloadable flyer including speaker bios below, if I might enlist your help in getting out the word about this course. Please post at your place of work and share via email with associates.

Thank you for your help in promoting this course–’word of mouth’ is our only and best promotion.

Audrey

1654BioscProMktw changes

Intensive Life Science Product Marketing Course, Thursday and Friday, July 16-17, 2009 and 3^rd Meeting*

Course: “Bioscience Product Marketing”

Lead Instructor:
Audrey Erbes, Ph.D., Principal, Erbes & Associates,

• “It’s Time to Develop Product Marketing Plan”
• “Bioscience Marketing Research”
• “Bioscience Strategic Product Marketing and Planning”
• “Bioscience Product Marketing and Sales Plan”
• “Potential Bioscience Tactical Marketing Activities”

Expert Guest Speakers:

• Charles Versaggi,Ph.D., President of Versaggi Biocommunications®. Topic – “Building Value through Strategic Marketing Planning and Communications.”
• Chris Mahoney, MPA, Solution Sales Executive at IMS Health. “Patient Adherence: The Impact on Brand Performance.”
• Richard Clark, Senior Director Commercial Development, ARYx Therapeutics. “Product Management 101- Developing/Executing The Tactical Plan”
• Steven Wong, B.A., Senior Consultant at Plan A. Topic–”Market Research Information Resources.”
• Bonnie McNeil, Marketing, PR, and Sales professional with Cision. Topic—”Health Care PR and Communication: The Strategy and Implementation of eMarketing.”
• Erik Haghjoo, Ph.D. Consultant in the Life Sciences division of Simon-Kucher & Partners in San Francisco. “Role of Pricing and Reimbursement in Product Management Strategic Planning”

Dates and Time: 3 meetings: Thursday & Friday 8:30am-5pm, July 16-17 *plus 1 additional 3 hr meeting at a mutually agreed time by participants for presentation of team marketing plans

Fee: $700 ($630 through July 2)

For more information and to register, visit www.ucsc-extension.edu/BPM or call (800) 660-UNEX

This product marketing and selling-focused course gives participants an in-depth look at product planning and research, marketing planning, and promotional execution as they are done in the bioscience industry. Topics include market research methodologies, information sources and applications relevant to product planning; the development of marketing strategy, product positioning and differentiated claims; and the creation of tactical marketing programs and activities to maximize revenue potential. Course activities include the creation of a preliminary marketing plan.

The course is well suited for all levels of professionals in bioscience marketing research, product management, product sales, advertising, public relations, business development and licensing, as well as other related functions, such as regulatory, clinical and legal.

Jobs Posted throughJune20

Downloadable Word list of jobs that crossed my desk

Hi,

Some words of explanation about the jobs I receive. I list only those for which I’ve received an email or other notification from a company HR or executive recruiter. For example, the two regulatory positions listed for Intuitive Surgical were sent to me by the HR department manager with whom I spoke at the recent RAPS meeting held at IS. There are many more jobs at the same company found on their website, but these two jobs are ones they are focusing on through RAPS and related professionals. Many jobs listed on company sites may not be active now but the ones I receive more typically are. See additionals helps at end of list.

I’ve noted before that most jobs are found via networking with employees at a company you have targeted who can get your resume in front of a hiring manager at that company. That doesn’t mean I don’t recommend pursuing jobs online–just remember you need to also develop an inside contact working for you as well. The best way to do this is to attend local meetings and build a network. The Bio2Device Group is just one of the many groups  that hold meetings but is unique in that the meetings occur every week and are free. Check out potential meetings that fit your schedule and budget in blog posting that follows this one. Also check out the websites of the professional groups that match your background. and plan to attend their next meeting.  You can find these groups on my website at www.audreysnetwork.com under the tab ” informational links” and then the subset titled “organizational links”.

Take care and keep networking and “sharpening the saw.” Be sure you have your elevator pitch crafted for use and practice when attending these meetings. Make appointments to get informational interviews with those whom you think can be helpful. These are busy people with lives of their own so be sure to thank them and respect their time.

Remember your skills, experience, energy level and attitudes are your “product” claims and attributes. You need to promote yourself, a product competing in the job market, with your best foot possible. Don’t forget to dress professionally when attending meetings because the first impression is important to this process.  There’s a tendency to get casual when you’ve been laid off –yes you need to be natural but not appear you’ve retired from the work world.

Look in the mirror each morning and give yourself a hug. Send positive messages to your subconscience which helps build up your self esteem and prepare you for the new day  during which you may make the contact that will be critical to your next step in your career adventure.  You may make the critical contact sitting in your dentist’s chair or speaking with a neighbor over the fence as you water your lawn. Your routine contacts at school parent meetings, church and civic meetings place you in contact with people who may have in their network others who are working at a company of interest to you. You are always looking to make a connection with professional who is 2 levels above the job you are seeking. Remember this process is cumulative so don’t burn bridges. I got my first job in industry via the HR person remembering me when the hiring manager of a department I hadn’t even considered met with him to share his difficulty in finding a person with new skills he hadn’t searched for in the past. The HR person handed him my resume and said this person impressed him as having those “out-of-box”  skills–so I eventually ended up with a marketing career I wasn’t even pursuing.  Making that good impression on the HR manager with my positive response, in spite of  learning the position of interest to me wasn’t being filled that year, really paid off  .

Now give yourself a pep talk and get out there this week– promote yourself and what you can do for a company that needs your skills. And stay away from the negative “mirrors” of negative people–those who always see the glass half filled. Get out there with those who are in your cheering section and support who you are.

Audrey

MeetingListJune2019001

Downloadable Word list of meetings through July

BiosciBiz6_09wbiosREV

Contains downloadable course information plus instructor and guest lecturer bios

Hi,

Another week approaches with lots of opportunities to build  your knowledge base and enhance your professional network. Hope to see some of you at my Bioscience Business Development: Building Value course on Thursday and Friday, June 25-26. You can sign up until the start of the class on Thursday morning.We have a great group of speakers once again with the latest information and access to resources to expose you to  best practices. Learn from the experts, learn the skills and access the resources to do the work of a bio biz dev professional or understand how to work with them, whichever meets your personal needs. See details on downloadable flyer above and at www.ucsc-extension.edu/biobizdev

Highlights of variety of upcoming events week of June 22nd for everyone’s pocket book (see free MX webcast) and needs:

• “Interviewing for Industry: How We Do It at Genencor”–PA AWIS, Monday night
• “Frontiers of the Medical Device Industry: India as a Market and Source of Innovation”–B2DG, Tuesday morning
• “Settlement Agreements – A Boon or Burden: How to Protect Your Company From Making Mistakes That Will Cost in the Long Run”–LES SV, Wednesday Lunch
• “Biosimilars: Second Generation Biologics and Generics”–Bay Bio, Thursday morning
• “Bioscience Business Development: Building Value”–UCSC Ext, Thursday and Friday
• “2009 US-Taiwan Biomedical Engineering Forum”–To provide introductory information for professional engineers to consider a possible different career path in biomedical engineering–Saturday, June 26th

I’ve included a downloadable complete meeting list in Word with all the details for the above as well as through July and biobizdev flyer above. If you think some of your colleagues would benefit from this information, please let them know about these downloadable files found at www.audreysnetwork.com/blog

More on upcoming Bioscience Product Marketing course July 16-17 coming soon. Note deadline for discount is July 2nd! Visit www.ucsc-extension.edu/BPM or call (800) 660-UNEX.

See you at an upcoming event,

Audrey

Jobs Posted throughJune13 This is a downloadable Word document

Hi,

I didn’t forget to send out this week’s list–I just forgot to post it. See downloadable list above. If you prefer to receive these postings directly, please send me your name and email address to erbes.audrey@gmail.com.

If you are willing to move or live during the week in San Diego, consider attending the Biotech Beach Career Fair in San Diego. This is a strategy many of my colleagues have used in these tough down cycles. You might want to organize a car pool of friends and drive down for this event on the 24th. The next Biotech Bay Career Fair in Burlingame is Oct. 13, 2009 (see listings of all the job fairs at http://www.biospace.com/jobs/career-fair/) But note the listings on Biospace are not all inclusive. The sponsors have paid for those listings, and, that includes events.

See the list of local industry meetings in separate blog below. And always check out Harry Wachob’s list at Bio2Device Group website www.bio2devicegroup.org under resources. There is typically a lot of duplication because we both serve on the Board of B2DG, but he often covers engineering events I don’t hear about.

Audrey