For those of you interested in business development of your product/technology/company, specifically, acquiring functional knowledge and skills needed for doing “due diligence” on potential partners or outlicensing or inlicensing deals, learning about the functions necessary for successful dealmaking, partnering and alliance management or developing a business plan for your new startup, I’ve provided some detailed information about my upcoming course Bioscience Business Development: Building Value at UCSC Extension Dec. 3-4, 2009.
This two-day intensive course is a great value to working professionals where our goal is to provide the equivalent of ”5 years of experience” to participants in applied skill knowledge and resources in life science industry business development. Remember the focus is to serve you and working professionals in our industry–across all sectors. This is not a typical academic, intellectual experience– although you will be intellectually stimulated–our goal is to provide insights that you can’t get through MBA programs that don’t cover the day-to-day challenges in our industry’s jobs and how to overcome them. Unlike the short passive-learning courses with an out-of-town instructor the information of which you may remember only 10 percent, you will have the opportunity to develop a business plan or in depth opportunity assessment to add to your career portfolio with ongoing guidance. And as a result of this project over several months with access to industry databases and other resources, you will better internalize what you learn and be ready to apply it at the workplace.
Topic: “Bioscience Business Development: Building Value” 2-Day Intensive Course
Instructors: Audrey S. Erbes, Ph.D., Principal, Erbes & Associates and www.audreysnetwork.comand and Gilbert R. Mintz, Ph.D., President of GRM Associates
Expert Guest Speakers:
§ Ginger Dreger, J.D., M.S., Goodwin Procter
§ Harold (Hal) Etterman, MBA, Business Strategist
§ Carolyn Feamster, MBA, VP, Business Strategy & Analysis
§ Tom Gutshall, Chairman & Co-Founder of Cepheid
§ Michael G. McCully, M.S., Director, Recombinant Capital
Please see www.ucsc-extension.edu/biobizdev for complete biographies
Date and Time: Thursday and Friday, Dec. 3-4, 2009, 8:30 am – 5 pm
Location: UCSC Extension located at 2505 Augustine Drive, Santa Clara, (easily accessible at intersection of highway 101 and Great America/Bowers from all over the Bay Area)
Fee: $770; $693 through Nov. 19
Registration: Register online at www.UCSC-extension.edu or call (800) 660-UNE
Topic Description
UCSC Extension in Silicon Valley presents a two-day intensive course that brings the breadth of the Bay Area’s biobusiness development expertise to our Santa Clara state-of-the-art classroom. Whether financing start-up activities, trying to keep pace with the current burn rate, or moving a product into the marketplace, bioscience companies, both large and small, have a critical need for business development at every stage of their evolution. Learn the key roles that business development and licensing play in the commercialization of a new product and the development of a successful bioscience company.
For more information, see www.ucsc-extension.edu/biosciences.
I’d appreciate your posting my upcoming UCSC Extension course in your newsletters and elsewhere. I’ve also provided a downloadable flyer that you could post at your office or forward to others. Professionals in our field need this type of learning experience to “sharpen their skills,” especially in these challenging times for the economy, our industry and local life science companies. Out-of-towners can easily add this course to their business trip to Bay Area as well. 19001-009BiosciBiz12_09wbios
Thank you for your support of these classes.
Audrey